What I Learned at the Fair: Reflections On The Recent Chief Marketing Officers’ Forum


Recently, I attended the Chief Marketing Officers’ Forum in New York. Sponsored by Incisive Media, the publishers of law journals. It was extremely well run, with a program and panelists assembled by Iris Jones and Larry Bodine – two of the brightest stars in our marketing firmament. From more than a hundred attendees, plus more than thirty speakers, I learned a lot about the current state of law firm marketing and marketers.

What astonished me most was not so much what was new, as much as what wasn’t. The Bates Decision (Bates v. State Bar of Arizona, 1977), which struck down the Canons of Ethics prohibiting frank marketing, was some thirty years ago (older than many of today’s marketers). In thirty years we’ve learned a thing or two – but surprisingly, not much more than that. And with notable exceptions, the lawyers and accountants seem to have learned even less.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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