What I Learned at the Fair: Reflections On The Recent Chief Marketing Officers’ Forum


Recently, I attended the Chief Marketing Officers’ Forum in New York. Sponsored by Incisive Media, the publishers of law journals. It was extremely well run, with a program and panelists assembled by Iris Jones and Larry Bodine – two of the brightest stars in our marketing firmament. From more than a hundred attendees, plus more than thirty speakers, I learned a lot about the current state of law firm marketing and marketers.

What astonished me most was not so much what was new, as much as what wasn’t. The Bates Decision (Bates v. State Bar of Arizona, 1977), which struck down the Canons of Ethics prohibiting frank marketing, was some thirty years ago (older than many of today’s marketers). In thirty years we’ve learned a thing or two – but surprisingly, not much more than that. And with notable exceptions, the lawyers and accountants seem to have learned even less.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Bruce W. Marcus | Attorney Advertising

Written by:


Bruce W. Marcus on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.