Advertising Law -- May 17, 2012

Manatt, Phelps & Phillips, LLP
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In This Issue:

PMA To Be Represented by Manatt Partner Linda Goldstein on FTC Panel; Manatt Partner Jeff Edelstein to Lead CLE Privacy Law Webinar Session; Thanks to the FTC, Defendants Won’t “Get Rich Quick” on Infomercial Scams; Nutella Maker Settles Class Actions Asserting False Advertising Claims; Vita Coco Coconut Water Settles Class Action Lawsuit; Mom Sues Facebook Over Unauthorized Credit Purchases; and From the Tennis Court to Federal Court: Penn Files False Advertising Lawsuit Against Dunlop.

Excerpt from Thanks to the FTC, Defendants Won’t “Get Rich Quick” on Infomercial Scams

A federal court in California granted the Federal Trade Commission’s motion for summary judgment against defendants who ran three separate get-rich-quick schemes that collectively defrauded almost one million consumers.

The court found that defendants’ easy-money infomercials deceived consumers in violation of the FTC Act because almost all consumers who purchased defendants’ products actually lost money. The court ordered the parties to submit recommendations for the proper scope of injunctive and monetary relief. The FTC will ask the court for $450 million.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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