If You Are In Business, You Ought To Be Using Twitter

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Twitter is defined as a “social networking and microblogging service that enables its users to send and read messages known as tweets.” When I mention Twitter in a business setting, I typically get a raised eyebrow and eye rolling. People still believe Twitter is a waste of time and can’t understand why anyone in the world would care if you just ate a poppy seed bagel or you just left the barber shop, and you’re on your way to get an ice cream cone. When people boo-hoo Twitter as a joke, I shake my head and tell them, “You don’t have a clue.”

The Twitterverse is ripe with opportunity. Adrian Dayton, author of “Social Media For Attorneys, Twitter Edition,” likens Twitter as “a gigantic cocktail party where there is a tremendous opportunity to network with people all across the world.”

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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