How to Use Alternative Fees as a Law Firm Marketing Tool

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There has been a lot of discussion in the legal community this year about implementing alternative fee agreements. Corporate clients, in particular, are asking for more certainty in their legal budgets and any law firm that is willing to discuss these arrangements with their clients is likely to have a captive ear. But how does a law firm implement AFA's while maintaining profitability? How can alternatives to hourly billing help your law firm marketing strategy without hitting you hard in the pocketbook? That is the subject of Stephen Seckler's latest article in Lawyer's Weekly.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Stephen Seckler, Seckler Legal Consulting and Coaching | Attorney Advertising

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