How To Transform Your Firm Into a Media Darling


This article was first published in Technolawyer in Jan 2010.

When professionally implemented, law firm public relations achieves several objectives, including being an effective tool to support sales and marketing goals as well as positioning your practice groups as thought leaders and experts. However, for law firms going through the motions it isn’t enough; it is like having a PR hologram — the firm is not really committed in thoughts and deeds.

Author bio: Paramjit L Mahli is with award winning SCG Legal PR Network. She is a former journalist who has worked with CNN Business News, Canadian Broadcast Corporation and Journal of Commerce. Comprised of small and large firms throughout the USA, SCG Legal PR Network connects legal experts with reporters nationally and internationally. 90% of SCG Legal PR Network members have been interviewed by the press within the first few months of membership. Ms. Mahli is a contributor to Legal Broadcast Network and writes frequently for Technolawyer. She also trains and gives CLEs regularly on media relations.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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