Twittering for Attention - Tennessee Bar Association Feature Story


How many lawyers are using Twitter? A large number professionals reject Twitter and other Web 2.0 phenomena as a fad without understanding how powerful such tools can be. It’s not about what others are saying, but what you are saying. People are clamoring — no, they are Twittering — for information. And if you don’t supply it, someone else will.

Twitter provides you with a free avenue for marketing your skills, your personality, and your interests to others. Have a new article or a poignant thought that you wish to share with the world? Tweet about it. Read a good article that explains something better than anyone else has? Post a link and short description. The more valuable the information you provide, the larger your following will grow. Posting high value content inevitably leads to more followers because people will share or “retweet” your message to their followers. If something you tweet intrigues someone enough, they may share it with others who may also begin to follow you. And more followers naturally means more people will hear your message.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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