Legal Marketing: Perfecting Your Elevator Speech


As you start (or continue) your journey into legal marketing, one of the most important tools you can have in your pocket is the “elevator speech.” Named because it should take between 30-60 seconds (or the length of a short elevator ride), it’s built on the idea of being prepared should, by chance, your dream prospect step into an elevator with you. People have little time to figure out just what you do and, more importantly, why you’re good at it, so a great elevator speech is the best way to make a powerful first impression. Aside from the hypothetical elevator ride, having a short pitch gives you a strong base to explain to friends, neighbors, colleagues and others exactly what sets you apart from the other millions of attorneys out there. If people don’t know what you do and why you excel at it… they surely can’t bring (or send!) you business.

So what makes a great elevator speech and how do you go about preparing yours? Here are my top tips:

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

Written by:


Paula Black & Associates on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.