Legal Marketing: Perfecting Your Elevator Speech

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As you start (or continue) your journey into legal marketing, one of the most important tools you can have in your pocket is the “elevator speech.” Named because it should take between 30-60 seconds (or the length of a short elevator ride), it’s built on the idea of being prepared should, by chance, your dream prospect step into an elevator with you. People have little time to figure out just what you do and, more importantly, why you’re good at it, so a great elevator speech is the best way to make a powerful first impression. Aside from the hypothetical elevator ride, having a short pitch gives you a strong base to explain to friends, neighbors, colleagues and others exactly what sets you apart from the other millions of attorneys out there. If people don’t know what you do and why you excel at it… they surely can’t bring (or send!) you business.

So what makes a great elevator speech and how do you go about preparing yours? Here are my top tips:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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