When Marketing Your Law Firm Online, Remember The Lurkers


When marketing your law firm online, your focus is on the prospective clients who take action to contact you – either through a form, a phone call, or email marketing opt-in. But that ignores a whole segment of valuable readers.

When I started blogging as a part of my online legal marketing plans, it was as if I was shouting down a sewer in the middle of Manhattan.  All around me there was noise, but my shouts brought back only echos of my own voice.

For months I blogged (and produced a podcast) about issues central to my field of practice, news of the day, and other things that would be important to anyone who was interested in the solutions I provided.

And for months, nothing happened.  I’m glad I was a solo at the time, because any business partner would have told me that the methods I was using to market my law firm online were just not working.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Jay Fleischman, Shaev & Fleischman LLP | Attorney Advertising

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