Social Media Tools for Law Firm Competitive Intelligence, Texas Bar Journal, July 2009

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Much publicity and attention has been given recently to social media sites and services like Twitter and Facebook. While these services can provide entertaining ways to connect with family and friends, they are also outstanding resources for competitive intelligence (CI). This article will explore the value of social media tools in collecting and delivering highquality intelligence, focusing on communications tools and those designed to publish intelligence to key users.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Emily Rushing | Attorney Advertising

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