Top Ten Marketing Tips for First and Second Year Associates


There are two kinds of lawyers in private practice. There are lawyers with clients, and there are lawyers who work for lawyers with clients. My question to you is this: Which would you rather be in ten years?

I submit that lawyers with clients are working with clients they enjoy and on matters they like. They are in control of their careers, and chances are they are having a lot more fun and making a lot more money than lawyers without clients. They are emerging as leaders in their firms and are sought after by other firms.

No doubt, one can make a fine living as a journeyman lawyer grinding away at the billable hour….day after day, month after month, year after year. But let’s face it, when it comes to being a lawyer in private practice, rainmaking is where it’s at!

As a first or second year associate, now is the time to begin developing good marketing habits that will pay off over the long haul. These habits should play to your likes and interests, and be consistently applied and performed in a thoughtful, proactive and strategic manner. No one expects you to go out and “slay the dragon” as a young lawyer. The key at this stage of the game is to focus on habits.

Even the American Bar Association suggests in its “Model Diet for Associate Attorneys” that, in addition to 1,900 billable hours, you devote 400 nonbillable hours to things like service to your firm and profession, pro bono, professional and client development and the like.

So here we go, offering TheRemsenGroup’s "Top Ten Marketing Tips for First and Second Year Associates."

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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