Legal Business Development: "You Talkin' To Me?"


Be direct. You never want to hear... "You talkin' to me?"

Identify your target market. I mean PICK one! No... You can't talk to EVERYBODY. You try and do that and NO ONE will listen. The message becomes so generic or watered down that nobody thinks you're talking to them.

So where do you begin? You narrow your focus... pick a slice of the market that you serve in your practice area. It maybe a segment of an industry, a group with a particular problem or green eyed children born to left handed women! Be the biggest fish in the smallest pond. Here are 4 strategies to put into place:

1. Speak the language of your target market. Use their terminology, refer to the things they do and they way they think. Doing this makes it very clear to your audience that you KNOW them... it gives you credibility. What would happen to MY credibility if I referred to your firm as a company? It would be out the window I'm sure!

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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