Incorporating the use of social media and online networking sites into an association's larger communication, membership, or marketing strategies raises a number of potential legal risks and liability issues for the association. The following is a non-exhaustive list of legal issues to consider in connection with using social networking sites to create, manage, and/or sponsor content.
1. It's more public than you think. An association should always be careful about what it posts and assume that greater (not less) publication or disclosure is possible.
2. Avoid use of material obtained without permission and provide proper attribution for content taken from other sources. Given the ease with which content and material can be obtained or posted online, even within social networking sites, avoiding copyright infringement will always remain a concern for associations...
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