I'll Buy Your Violets - But Not From Your Ad


We have a paradox in professional services marketing. It’s called advertising.

On the one hand, the past few years have seen a rash of law and accounting firm advertising. On the other hand, as the economists say, everybody has an opinion about it, most of which is skewed by every possible wrong reason for judging advertising.

And if there is a third hand, it’s that based on my experience in advertising for law and accounting firms, I’m not really sure that most of it it works. I do know with a great certainty that it doesn’t work for professional firms the way it works for products. In fact, I’m not sure that may of the advertising agencies doing some of these ads really understand that difference. And that opinion is from someone – namely me – who has done a lot of successful advertising. There you have another paradox.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Bruce W. Marcus | Attorney Advertising

Written by:


Bruce W. Marcus on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.