How Can I Get My Client Prospect to Read My Emails? Part 1.

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A client told me recently about a very detailed email he had sent to a prospective client. He already had that person’s attention and was on the brink of setting a time to meet when he felt he should expand on his background—just to be sure his target understood all that he had to offer. He wrote several paragraphs filled with details and explanations of how he had successfully achieved many important results.

He told me about it because he couldn’t understand why he never received a reply. The target had gone dark. His situation reminded me of the importance of understanding how email works and how it is different from paper communication.

Read the full blog post to discover what email is and what it is not.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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