Canadian Privacy Commissioner Issues Guidelines for Online Behavioral Advertising

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The Office of the Privacy Commissioner of Canada issued Guidelines for Online Behavioral Advertising that address tracking children’s online activities, when to use an opt-out approach, and technologies that should not be used for online tracking.

Canada's privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA), requires an individual’s knowledge and consent for the collection, use or disclosure of personal information. PIPEDA also requires that the purposes for which an individual’s information is to be collected, used or disclosed be explained in a clear and transparent manner.

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