How Often Should I Follow Up With A Client I Haven't Closed Yet?


The right answer to this question is not how often you should follow up but rather that you follow up—especially if you have lost a new business pitch. Tom Hopkins says in his classic book, How To Master The Art Of Selling that every “No” gets you closer to “Yes”. Most people give up at the first hint of “No”. But “No” is not “Never”. You still have an opportunity to build a relationship. Even if you don’t go on to win business from that client, your thoughtful and respectful persistence can keep you top of mind for referrals to others in that prospect’s sphere that could benefit from what you do.

Read the full blog post to discover how asking for feedback can make your pitches stronger.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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