Assessing Trademark Protection


Brad D. Rose, Chairman of Pryor Cashman’s Intellectual Property Group, writes a monthly column for industry trade publication Royaltie$ Magazine. This month's column is entitled “Assessing Trademark Protection.”

In the article, which appears in the March 2008 issue, Rose discusses whether the cost of trademark protection is really worth it and whether the prosecution and protection of a brand’s trademarks translates into increased value for the brand.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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