Upgrading Your Law Firm's Website

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Despite their critical importance to a firm’s marketing efforts, many law firm websites remain outdated – having been designed and launched several years ago when Internet marketing technologies were far less advanced than they are today. As a result, many law firms are not capitalizing on new technologies that would simplify site maintenance, improve site usability, and more effectively and creatively use a website to promote their expertise.

There is no rule of thumb as to how often the technology running a law firm website should be upgraded. However, at a minimum, a firm should perform a site audit at least once a year (either internally or with an outside vendor) to determine the areas where its website may be falling short and to identify new technologies that can help deliver a greater ROI on the firm’s web presence.

This article discusses the functional improvements that a firm should consider when auditing its website.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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