Cookies, Advertising, and the Federal Trade Commission


Considering that the Federal Trade Commission (FTC) has been active this year

protecting consumers in the online world, a business should evaluate its current

online data collection practices and its website's terms of use and privacy policy.

Just this month the FTC's updated Guides Concerning the Use of Endorsements

and Testimonials in Advertising that expanded the scope of protection to include

websites, blogs, and social media became effective, and the FTC hosted a

roundtable to discuss risks and benefits of information-sharing practices, consumer

expectations regarding such practices, behavioral advertising, information brokers,

and the adequacy of existing legal and self-regulatory frameworks. With the FTC's

recent action, a review, or perhaps for some a first examination, of the FTC Staff

Report: Self-Regulatory Principles for Online Behavioral Advertising is warranted.

Particularly, this article will discuss what is online behavioral advertising and the

FTC's self-regulatory principles. Kyle E. Conklin of Ober|Kaler discusses.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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