This year sees the introduction of “adult” website domain names, with a “.xxx” suffix (or TLD) (as opposed to the usual .com, .co.uk etc.).

This new TLD is designed for the adult industry, but trademark owners that are not in the adult industry can apply to block the registration of .xxx domain names that correspond to their registered trademarks during a “sunrise period” that ends on 28 October 2011. Blocked domain names will point to a standard informational page indicating that the domain name is unavailable for registration.