Why can't my law firm cross sell?- Ross Fishman

more+
less-

Lawyers all think their firms are doing poorly at cross-selling, diversifying and expanding existing client relationships. They all think their competitors do a better job than they do. The truth is, cross-selling is HARD, and this article identifies the reasons most firms fail at cross selling, including listing the reasons lawyers give for failing, and the real, hidden reasons behind the excuses. It also describes a marketing and business development plan for successfully diversifying client relationships.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ross Fishman, Fishman Marketing, Inc. | Attorney Advertising

Written by:

more+
less-

Fishman Marketing, Inc. on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×