Legal Business Development: Is it in your firm's DNA?


Are you marketing or are you developing business... DAH! Marketing IS supposed to develop business and so is client service and so is delivering excellent work product on time and under budget.

In my book there is no separation... all these activities are done in order to get more work. And everyone at every level in the firm should be responsible for developing business to some degree. Now, I know that sounds a little radical... but think about it. There is no work to be done... no rent gets paid... no supplies are needed... no briefs need to be written... if there is NO business development! So why should business development be relegated to the very few within a firm? In my opinion it shouldn't.

TEN business development activities for many people at many levels in a firm...

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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