Law Firm Marketing: How to Set S.M.A.R.T. Goals for Your Firm in the New Year

The end of the old year and the beginning of a new year makes us all think about setting new goals.  It’s easy to set goals; the hard part is staying focused on them long enough to accomplish them.

If a goal is important enough to have, then it’s important enough to write down.  Carve out 2 hours, get out of your office, turn off your cell phone, and go somewhere creative and relaxing.  Here are some of the areas for you to think about:

Financial goals for your business --Don’t just focus on the money; focus on how you will get there.  If your average trademark client spends $5,000 with you, how many new clients do you need to break $500,000 this year? (Answer: 100). That works out to about 2 new clients per week.  Unless you want a high volume law practice, you will need to develop a way to up-sell new clients into higher-end services.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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