Attorneys’ seemingly benign social media activity can and sometimes does collide with the rules of professional conduct. Recently I attended a panel discussion called “Legal Social Media Gone Wild: A Look at the Ethics Involved in Lawyer Participation Online,” sponsored by the Bay Area Chapter of the Legal Marketing Association. The wide-ranging talk touched on sticky issues that have emerged as attorneys go online to network, to promote their expertise and to connect with potential clients. Here are a few take-away lessons for attorneys and legal marketers from the panel of experts.