Developing a Team-Authored Law Blog


It's well-established that blogs are a great way for lawyers to promote their expertise, develop thought leadership, and create keyword-rich content for search engines. At the same time, publishing a blog can be time-consuming for an individual attorney when done right. That commitment often scares lawyers away from launching a new blog on a solo basis.

One solution: publish a blog in collaboration with other attorneys in the same practice area. But managing a law firm blog with multiple attorney contributors can pose challenges. To maximize your likelihood of success, this article provides tips and tactics for publishing a multi-attorney law blog.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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