Legal Business Development: Your Website

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I ran across a great blog post at Lawyerist... Checklist for Creating a Great Law Firm Website. They remind us that planning in advance is essential to a successful website. Lawyerist zeros in on some great points for small firms and solos... here are a few:

Determine your market and define your unique selling proposition. I would like to add... what are your points of differentiation and will they resonate with your target audience?

Set goals and align the goals of your business with the website and make sure your client's needs are met. I think this is vital. Your website is an extension of your business and it needs to speak like you and look like you.

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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