The Smoking Gun website reports today that Nadya Suleman the woman who gave birth in January to eight babies filed two intent to use trademark applications for OCTOMOM on April 10, 2009.
Ms. Suleman filed for the following goods services: (click on links to see USPTO docs)
IC 016. Disposable diapers
IC 025. Dresses; Pants; Shirts; Textile diapers
IC 041. Entertainment in the nature of on-going television programs in the field of varity[sp]
Ms. Suleman may have been a day-late and a few dollars short in filing her application .....
On March 10, a business based in Austin, Texas filed an intent to use trademark application for OCTOMOM in international classes 09(computer games); 028(toys); and 041(entertainment services).
Can the word/term OCTOMOM function as a trademark? Sure, why not. It is a matter of developing and attaching the term to a product and/or service and developing that as a brand.
From a branding standpoint, does OCTOMOM have negative or positive connotations in the marketplace? I guess that depends on the individual receiver of the information.
I do not think Ms. Sulemen has yet used the term OCTOMOM as a trademark to identify the products/services listed in her application. It is interesting that the application contains a consent stating "The name(s), portrait(s), and/or signature(s) shown in the mark identifies Nadya Suleman, whose consent(s) to register is made of record." By including that consent, has Ms. Suleman just made her trademark battle more difficult? Why? Because she may have just filed information in which the trademark examiner could argue her use is somehow a surname, generic or descriptive????
Because the applications filed by Ms. Suleman and the company in Austin are intent to use, the priorty of filing goes to the first to file, which is not Ms. Suleman. This will be interesting to follow.