Websites remain a mainstay of a law firm’s online presence. Whether via Google, a referral, or other source, prospective clients come to your website to learn more about your firm’s experience and track record, and to determine whether your attorneys have the expertise to meet their needs. Indeed, in a recent survey of general counsel, 100% of respondents indicated that they always review a firm's website when evaluating and purchasing legal services, while 90% reported that lawyer biographies are the most important section of a law firm's website.
A law firm website that is well-designed, easily navigated, and populated with useful content projects expertise, attention to detail, and technological savvy – key qualities that clients look for in a law firm.
On the other hand, an outdated, poorly designed website is, as one general counsel aptly remarked in a recent survey, "like showing up to a meeting in a crumpled suit."
Deploying a law firm website that attracts visitors, holds their attention and converts them into leads, requires compliance with "best practices." This white paper will discuss the following top 10 law firm website best practices:
#1: Highlight Expertise on the Homepage
#2: "Deep Link" From the Homepage to Content on Interior Pages
#3: Comply with SEO Best Practices
#4: Support Sharing of Content Across Social Media Channels
#5: Integrate Multimedia Content
#6: Import Content from Outside Sources
#7: Display Related Content Together With Contextual Sidebars
#8: Simplify Navigation
#9: Encourage Continued Engagement With Forms
#10: Monitor Site Traffic