The Top Ten Law Firm Website Best Practices


Websites remain a mainstay of a law firm’s online presence. Whether via Google, a referral, or other source, prospective clients come to your website to learn more about your firm’s experience and track record, and to determine whether your attorneys have the expertise to meet their needs. Indeed, in a recent survey of general counsel, 100% of respondents indicated that they always review a firm's website when evaluating and purchasing legal services, while 90% reported that lawyer biographies are the most important section of a law firm's website.

A law firm website that is well-designed, easily navigated, and populated with useful content projects expertise, attention to detail, and technological savvy – key qualities that clients look for in a law firm.

On the other hand, an outdated, poorly designed website is, as one general counsel aptly remarked in a recent survey, "like showing up to a meeting in a crumpled suit."

Deploying a law firm website that attracts visitors, holds their attention and converts them into leads, requires compliance with "best practices." This white paper will discuss the following top 10 law firm website best practices:

#1: Highlight Expertise on the Homepage

#2: "Deep Link" From the Homepage to Content on Interior Pages

#3: Comply with SEO Best Practices

#4: Support Sharing of Content Across Social Media Channels

#5: Integrate Multimedia Content

#6: Import Content from Outside Sources

#7: Display Related Content Together With Contextual Sidebars

#8: Simplify Navigation

#9: Encourage Continued Engagement With Forms

#10: Monitor Site Traffic

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© eLawMarketing | Attorney Advertising

Written by:


eLawMarketing on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.