Questions About Social Media?

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With social media being such a new phenomenon, and social media tools a new technology, it's reasonable to expect that there are a lot of questions surrounding them.

During the ILN's 2010 Regional Meeting of the Americas, I got a question from an audience member that I thought I'd repost here. One of our attorneys wanted to know if a distinction is made between blogging and social media, and also, how it's possible to keep employees from using social networking tools at work.

I explained that some people do make a distinction between blogs and social media, but I consider them to be the same thing - my reason for this is that the main idea behind social networking (effective social networking, in my opinion), is that it's supposed to be social. So when people are commenting on a blog post you've written, it's important to be paying attention to these comments and interacting with the posters.

Please see full publication below for more information.

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