Legal Business Development: "You Had Me At Hello!"


Who wouldn't want to hear these words? "You had me at hello!"

Did I get your attention? OK, what does this have to do with business development? I'll tell you.

When it comes to producing content, lawyers are pretty good at it... but aesthetics and design is a different story. Remember that the first impression is the hook... How seductive is your content? Will it pull your reader in at first glance? Is it visually intriguing as well as verbally intriguing? We are in an era of information overload, so what can make yours standout? And shouting (everything in large bold type) isn't usually the answer. Here are five things to keep in mind so you can have them at hello!

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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