Ogletree Deakins Gets It Right


At last, the perfect law firm ad campaign. Well, pretty much perfect. The 39-office , Atlanta-based law firm has been running an ad campaign that embodies every principle of good advertising.

The latest ad in the Wall Street Journal has a picture of a man in front of a crossroad sign as if he were choosing which fork to take. The headline which is really a callout in the middle of the copy, is in larger type than the rest of the text, which says "where you go now" (lower case as is).

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Bruce W. Marcus | Attorney Advertising

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