Lawyers: What Can We Learn From Zappos?


If you love shoes like I do, you're familiar with, the online shoe and clothing shop. Since it was founded in 1999, it has grown to be the largest online shoe store. How did they do it? Largely, in thanks to their CEO, Tony Hsieh. According to their website:

In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million.

He then joined us [Zappos] as an advisor and investor, and eventually became CEO, where he helped us grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazines annual Best Companies to Work For list. In November 2009,, Inc. was acquired by in a deal valued at $1.2 billion on the day of closing.

Not too shabby, huh?

But how did they actually accomplish this incredible growth?

Please see full article below for more information.

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