Legal Marketing: How To Define Your Points of Differentiation

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You can’t be successful at legal marketing and business development without answering one question: What makes you different? With 1,084,504 lawyers in this country, it’s important to identify exactly what makes you stand out from the crowd. The first exercise I go through with new clients is to sit down and take inventory of what I like to call their “points of differentiation,” those little things that make the difference in day-to-day business and keep clients happy (as well as attract new clients!). But how to identify them? Here are a few ideas…

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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