Passing the Brand: Thoughts on Continuing Your Brand's Legacy


Admittedly, I am not a branding expert.

I am, however, a huge advocate of having a culture that’s brand-specific. Something along the lines of a legacy.

Can you imagine how hard it would be to pass the company you started to someone else, relative or not? Most can’t, and a lot of companies don’t. But when you’re at the top, you must realize that your company will live on – but the question is how.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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