Association of National Advertisers Challenges ICANN Authority to Establish New Top Level Domains


Options for Clients Facing the Prospect of Hundreds of New Top Level Domains

In a letter to the Internet Corporation for Assigned Names and Numbers ("ICANN"), the Association of National Advertisers ("ANA") detailed major flaws in the proposed ICANN program (Program) that would permit applicants to claim virtually any word, generic or branded, as Internet top-level domains ("TLDs") - the word to the right of the "dot" in an Internet address, e.g., .com, .net, or .org. In addition to the letter to ICANN, on July 29, 2011, the ANA filed comments with National Telecommunications & Information Administration (U.S. Department of Commerce) regarding ICANN's administration of the root server system for the Internet.

Fatally Flawed Program

Reed Smith, on behalf of ANA, is leading an initiative, with the support of other associations and organizations, to put ICANN on notice that the Program, which will permit up to 1,000 new TLDs, will be economically disastrous and is unjustified by the reports and experts relied upon by ICANN. ICANN anticipates it will add at least 200-300 new TLDs every year with an annual cap of up to 1,000 new TLDs in every year thereafter. The letter sets forth in detail that...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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