Advertising Law - October 8, 2010

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In This Issue:

Chris Cole to Lead Webinar Discussion on FTC's Newly Released Green Guides; FTC Unlocks Charges Against Online Data Broker; NY Settles Over Software to Monitor Children on the Web; Lohan Settles With E-Trade Over "Milkaholic? Suit; CARU: Kids Magazine Should Include Ad Disclaimer; and Another Post-Transaction Company Settles, This Time For $5.2 Million

Chris Cole to Lead Webinar Discussion on FTC's Newly Released Green Guides

Marketers of environmentally friendly products will face tighter rules on how they advertise to consumers under proposed updates to the FTC?s so-called Green Guides, released on October 6.

To help marketers interpret these revised rules, Manatt partner Chris Cole will lead a Promotion Marketing Association webinar discussion, “What will it mean to be green?” on October 12 from 2:00 pm – 3:00 pm Eastern.

Chris's presentation will provide an overview of the most significant changes to the Guides, as well as focus on the actions marketers need to consider for complying with them.

Please see full newsletter read all of the aforementioned alerts.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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