The domain name I want is already registered. Now what?

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In many cases, you or your client may wish to obtain a domain name which is already registered to a third party. This whitepaper describes options which may be employed to acquire a registered domain name, and the benefits and drawbacks of each. An excerpt:

"The domain name you want may not be available for any of a variety of reasons. It may be in use by an unrelated third party for purposes unrelated to your brand. It may have been registered and parked by a “domainer” who is exploiting the domain name with a page designed to extract pay-per-click revenue, or one who is developing basic content on the page with the intent of “flipping” the domain name for a quick profit. And of course, the domain name may be in use by a third party, perhaps a competitor but not necessarily, who is using the domain name containing your brand in ways which could confuse consumers or otherwise damage or defame your brand."

Options explored in this whitepaper:

- ICANN Uniform Domain Name Dispute Resolution Policy (UDRP)

- Domain Name Auctions

- Domain Name Brokers

- Anonymous Strategic Domain Name Acquisition

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© NTI Santoni | Attorney Advertising

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