Trademark Case to "Watch": Rolex Sues Rollx Vans in Minnesota


Another interesting trademark case was filed last Thursday in Minnesota federal district court, captioned Rolex Watch U.S.A., Inc. v. Associated Partnership Ltd., d/b/a Rollx Vans and d/b/a Here is a pdf of the Complaint and the attached Exhibit.

The crowned plaintiff really needs no introduction. On the other hand, the defendant Rollx Vans is not exactly new on the scene either.

It appears from the Rollx Vans website that the family owned business has been around about 40 years, providing the very necessary and socially valued service of re-building, selling, and servicing new and used wheelchair accessible vans. In addition, YouTube has some pretty compelling video promoting the Rollx Vans business, described as "The nation's leader in wheelchair accessible transportation." Rolex admits in the Complaint that the Rollx name it is now objecting to has been in use since about 2001.

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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