FTC’s Proposed Plan Would Hold Bloggers Liable for False Brand Marketing Discourse

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The FTC (Federal Trade Commission) has proposed a plan to start regulating viral marketing and blogs.

The FTC’s plan proposes that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer.

Please see full article below for more information.

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