IP Strategy - Delivering the Message

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Intangible assets make up about 80 per cent of the value of a business. However, the fact that New Zealand is sliding down the OECD per capita wealth scale is just one indicator that many people are ignorant about the value of IP.

How do we get customers wanting our goods and services when our competition is richer, bigger and on their doorstep?

The answer is to be sexy and unique. Sexy includes performing better (inventions), looking better (design) and having a desirable individuality (brand). We can be sexy when we look beyond producing just commodities.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kate Wilson | Attorney Advertising

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