"Successful Practice Area Marketing" by Theresa DeLoach and Gabrielle Lipson


Whether you are launching a new practice area

initiative at your firm or fine-tuning your marketing

of an existing practice area, engaging in some

strategic thinking and planning at the outset will help you

prioritize and focus your efforts, as well as maximize your

time and your marketing dollars.

Law firms and corporations

are increasingly finding that specialization (and becoming

recognized as experts in a particular field) is an advantage.

This trend represents a shift from past ideas regarding practices

and any marketing related to the practice. As a result of

this shift, marketing and practice development personnel are

being tasked with finding new ways to effectively engage in

practice-specific marketing.

This article will provide several useful tips to remember before embarking on that endeavor.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Theresa DeLoach | Attorney Advertising

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