Am I liable for a blogger's review of my products?


Why should companies care about claims being made about their products in social media? Companies that pay or provide free product to people who write about their products online, must disclose the material connection between the two parties to consumers, if there is a direct or indirect relationship.

Moreover, companies with a material connection to someone who posts

his opinions on their products are liable for what that person posts,

under section 5 of the Federal Trade Commission Act—even when the

post in question is a product review or an opinion on a message board.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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