Legal Business Development: Why Your Social Media Strategy Isn't Working

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Social media is here to stay. Sure it may evolve from moment to moment with the speed of lightening that we have not seen in the past. But there is no turning back the hands of time... that is for sure. Besides who would want to?

So, embrace it or get left behind. Now, in my mind that doesn't mean you have to abandon old tactics for new tactics. I think it's the combination of old and new. I think social media is a TOOL... and we must never forget the common sense strategies of relationship building and interacting with people. Will that be in person, via phone or Internet? No matter what it is you still need to ENGAGE another person in a conversation.

Need some guidance? My friend Paramjit Mahi at Profiting with Public Relations published a list of 5 Reasons Why Your Law Firm's Social Media Program Isn't Working. How many of these hit home?

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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