Advertising Law Newsletter - June 30, 2011


In this issue: “All Natural” Ice Cream Suit Can Proceed, Court Rules; For One Model, Age Is Not Just a Number – It’s a Cause of Action; $10.4M to the FTC For Work-at-Home, Government Grant Scams; and Lawmakers Introduce Geolocation Bill.

Exceprt from 'All Natural” Ice Cream Suit...':

In another case addressing the use of the term “natural,” a U.S. District Court in California denied ice cream maker Ben & Jerry’s motion to dismiss a suit in which plaintiffs alleged that the phrase “All Natural” on ice cream and frozen yogurt packaging was false and deceptive.

The California-based plaintiffs specifically claimed that the products contained alkalized cocoa, which is processed with man-made potassium carbonate and therefore the “All Natural” labels violated California’s unfair and deceptive business practice laws.

Please see full publication below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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