Renée Barrett – Awareness, Action, Accountability

Practice/Organization Description

Renée Barrett, aka AAARenée, is a professional services marketing and business development professional with over 12 years experience using technology and change management to advance the initiatives of two AM LAW 100 law firms, a not-for-profit organization, & her clients. An accomplished relationship builder with partners, general counsels, retired judges, corporate officers, decision makers, & support staff who embraces technology & strategic changes for optimal results. Well versed in the professional services culture, law firm operations, & global business environment. A diplomatic, client-oriented, & dedicated team player with a track record for raising visibility & increasing participation in business development related activities.

She appreciates that the practice of professional services is at its core a relationship driven business. As such, professionals constantly need to assess their key relationships, strategies, and profitability. Using awareness, action, & accountability she works with clients to advance their initiatives.

AAARenée is known as an advisor, coach, and trainer that instead of accepting “can’t” moves forward by asking “how?” When retained, she works tirelessly to boost her clients’ results. Her familiarity with the intricacies of professional services firms empowers her to make a powerful contribution.


Loyola Marymount University: BA Liberal Arts & Minor Business

Professional Associations & Memberships

Los Angeles Chapter of Legal Marketing Association, Sponsorship Chair 2006-Present, Legal Marketing Association, Quality Assurance Subcommittee Member 2005, Town Hall, Young Professionals Committee Member 2005, Hugh O’Brian Youth Leadership (HOBY), Delta Zeta, Sursum Corda, Junior League of Los Angeles (JLLA), Professional Women's Network of Southern California (PWNSC), Worldwide Management Consultants, & Your Success Network (YSN).


P.O. Box 5298
Playa Del Rey, CA 90296, United States

Areas of Practice
  • Business Development
  • Legal Marketing
  • Software & Technology
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.

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