Bruce W. Marcus

Spinning Out Of Control -- When Bad Things Happen to Good Marketers

Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in…more

| Law Firm Marketing, Law Practice Products & Services

Going To Hell In A Hand Basket -- Is Law School Worth It?

What with all the difficulties that graduates of law schools are having finding jobs, and the difficult economy, and the turmoil in the professions, a lot of people in the profession are raising the question of whether law…more

| Law Practice Products & Services

Competing For Clients -- Emphasis Is On Competing

There are too many words we marketers use too easily, without thinking too hard about meaning or substance. One of my favorites is the most important word in marketing. It’s competition. We use it all the time – and then tend to…more

| Law Firm Marketing

A Fixed Position In A Moving World -- Positioning As A Metaphor

There is no great mystique to the marketing concept of positioning. While it's not as simple as some would make it seem, nor as complex as others would have you believe, it's still very real. Like so many words used in…more

| Law Firm Marketing, Law Practice Products & Services

Professional Services Marketing 3.0

I’ve gone and written another book. Professional Services Marketing 3.0. People who know my writing will be shocked that I, who have vocally abhorred gimmicks and clichés, are using 3.0, but it really is the best way to…more

| Law Firm Marketing

Getting The Ducks In A Row

It seems that while we were looking the other way, these past few decades, law and accounting firms have gotten more complex. In the old days, it was simple. A managing partner, an executive committee, and maybe a bookkeeper…more

| Law Practice Products & Services

And Another Thing...

After writing – and rereading – the foregoing article, I got to thinking about some of the things I learned in my old days at Ruder & Finn. I had the privilege of working with and for Bill Ruder and Dick Weiner in the 1960s…more

| Law Firm Marketing, Law Practice Products & Services

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