Chris Fritsch
ClientsFirst Consulting

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Georgia, United States
Phone: 404-249-9914
Areas of Practice
  • Business Development
  • Information & Data
  • Legal Marketing
  • Software & Technology
  • Training & Education

Winning the CRM War

There is an old military adage that goes, “No battle plan can withstand the first confrontation with the enemy.” This references the fact that war is often unpredictable, and no amount of planning can account for all possible…more
 /  Law Practice Products & Services

The Dollars and Sense of Cleaning Up Your CRM Data

Few people will disagree that good CRM data is essential for effective marketing. Despite that fact, bad data has become endemic in marketing databases everywhere…more
 /  Law Firm Marketing, Law Practice Products & Services

How Are You Using Your CRM Tools?

The Swiss are known for inventing some pretty interesting and cool stuff: Velcro, Cellophane, the Helvetica font and, a favorite of many people, milk chocolate. But probably no other invention is so closely associated with…more
 /  Law Firm Marketing, Law Practice Products & Services

Data Quality Do’s & Don’ts – Part 2: The Missing Pieces of Your CRM Success Puzzle

The holidays are long over and the scramble to send out holiday mailings seems like ancient history. But don’t close the book yet!…more
 /  Law Practice Products & Services

Data Quality Do’s and Don’ts – Part 1: Degrading Data Quality

In today’s highly mobile market, up to 30% of a firm’s CRM contact data quality can degrade each year. People get hired, fired, promoted and change jobs; they move and change addresses; they get married and divorced; some retire…more
 /  Law Practice Products & Services

Preventing Data Quality Depression – and Rolodex Rejection

So what do you do if you just can’t seem to get data quality help from within your firm – or if you don’t want to spend months manually cleaning your CRM data? How big a problem is data quality depression really?…more
 /  Law Practice Products & Services

Plumbing

Once the outside structure of your CRM is solid, it’s time to think about the infrastructure. How will the information need to flow within the system and externally? What types of connections or integrations will need to be…more
 /  Law Practice Products & Services

The CRM Framework

Once you have a solid CRM foundation to build upon, it’s time to begin building out the CRM framework for your system. Of course, the building blocks for every CRM are the contacts, including both people and companies…more
 /  Law Practice Products & Services

The CRM Foundation

Once you have a concrete strategy and have formed a plan, you need to build a solid foundation for long term CRM success. Doing this type of ‘groundwork’ will ensure that your CRM implementation and structure will stand the test…more
 /  Law Practice Products & Services

Choosing Your CRM Builder

Selecting the right team to build your house is essential. We’ve all heard horror stories about dealing with bad contractors. Without the right building partner, you are likely to get a house that takes longer and costs more…more
 /  Law Practice Products & Services

The Blueprint for CRM Success

CRM success starts with a plan. Once you have invested the time to articulate the initial ideas for your new CRM home and have shared your thoughts with your CRM architect and key stakeholders in the organization, it’s essential…more
 /  Business Organizations, Science, Computers, & Technology

The CRM Architect

Because building a home - and configuring a new CRM system - are complex projects, for both, it typically makes sense to bring in an expert to help plan the project. Just as it makes sense to hire a skilled architect to create…more
 /  Law Practice Products & Services

CRM Building Project – Part 2: Teardowns

Many of the firms we work with have had their CRM systems for years or even a decade or more. They can likely still remember their original “move-in” day when they first bought the system (which hopefully didn’t require a…more
 /  Law Practice Products & Services

CRM Building Project – Part 1: New Construction

So for some reason, one day about a year and a half ago I decided that it would be a good idea to build a house. Not sure exactly why I thought adding this to my never-ending list of existing projects would be a smart thing to…more
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Data Quality Do’s and Don’ts – Part 6: The CRM Wreck

Having worked with almost a hundred firms to help them achieve and enhance CRM success over the last 8 years, the biggest challenge we always seem to run into is CRM adoption. Firms consistently tell us that their CRM system is…more
 /  Law Firm Marketing, Law Practice Products & Services
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