DLA Piper - I-gaming

3 Noble Street
London, EC2V 7EE United Kingdom

  • +44 (0) 8700 111 111
  • +44 (0) 20 7796 6666

Practice/Organization Description

Ranked 1st in 10 Technology, Media and Communications categories in Legal 500 UK, 2005, we offer the ideal combination of expertise to clients preparing to take advantage of the growth in interactive gaming. Comments from Legal 500 UK, 2005, which confirm that the IT team "continues its lead on the technological scene", and the Media team has "particular expertise in the interactive entertainment industry", reinforce our position as leaders in this sector.

Chambers 2006-7 reports, "John McKinlay is lauded by clients as 'the most expert computer games lawyer in Scotland and a great lawyer to work with.'

Our clients range from entrepreneurial start-ups to major broadcasters and film studios, ISPs and telecommunications companies, interactive TV and mobile providers. This allows us to give fully comprehensive advice to betting and gaming companies on how best to exploit and promote their content across a range of media.

We provide industry-specific advice on contract and commercial arrangements, technology development and licensing, funding and finance, music clearance, piracy and DRM, data protection, advertising and media regulation. This enables us to provide you with real commercial advantage in the multi-platform, multi-jurisdictional world of interactive entertainment.

Online casinos, poker rooms and other internet gambling outlets are now preparing to advertise on television to reach a wider audience. We are at the forefront of the legal developments of this trend and have the long term perspective to be able to advise our clients on strategic as well as commercial and legal issues.

Our services

We advise our clients on:

UK licensing agreements

multi-jurisdictional or offshore enterprises including obtaining overseas licences and the legality of new schemes across several jurisdictions

content exploitation across interactive digital media platforms

commercial partnerships, joint ventures and contractual arrangements

advertising and copy clearance on branding and promotional activities, and the regulatory aspects of advertising and promotion

the regulatory aspects of quizzes and prize-winning competitions, and non-skilled prize draws

tax, funding and finance, including raising capital

technology licensing, intellectual property protection, privacy and data protection

Areas of Practice
  • Art, Entertainment, & Sports Law
  • Commercial Law & Contracts
  • Communications & Media Law
  • Intellectual Property
  • Litigation
  • Privacy
  • Science, Computers, & Tech
Other U.S. Locations
  • Arizona
  • California
  • D.C.
  • Delaware
  • Florida
  • Georgia
  • Illinois
  • Maryland
  • Massachusetts
  • Minnesota
  • New Jersey
  • New York
  • North Carolina
  • Pennsylvania
  • Texas
  • Virginia
  • Washington
Other Countries
  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Brazil
  • China
  • Czech Republic
  • France
  • Georgia
  • Germany
  • Hungary
  • Italy
  • Japan
  • Kuwait
  • Mexico
  • Netherlands
  • Norway
  • Oman
  • Poland
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovak Republic
  • South Korea
  • Spain
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom
Number of Attorneys

11-24 Attorneys

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