Greenfield/Belser Ltd.

Practice/Organization Description

Greenfield/Belser is a national leader in brand strategy and design focused on service businesses and organizations. From offices in Washington, D.C., New England and North Carolina, more than 40 designers, copywriters, account executives, Web developers and others work together to provide fully-integrated brand strategy and execution.

Our principal work is branding. That's what we do best. Making the complex simple. Making the intangible tangible. We focus entirely on services marketing in part because we grew up in Washington, D.C., where nothing much is marketed except hot air. But it is good schooling for abstract assignments.

While the line between product and service marketing continues to blur, services have some special needs in developing one-to-one relationships that consumer products typically do not. Understanding how to create market conversations around complex business-to-business services demands a different kind of thinking and creative approach. It's challenging. Our solutions are no less imaginative than solutions for products or consumer services but, in our mind, it's just a higher order of difficulty. That's why we like tough, intractable knots to pick apart. Not everyone is up to it. But we are.


Branding and positioning strategies, Corporate identity, Annual reviews, Brochure systems, Advertising, Exhibit design, Website design and development, Search engine marketing, Multimedia presentations, Copywriting, Digital strategy, Interactive media, Social media, Media buying, User experience design, Custom content management systems for lawyers.

Professional Associations & Memberships

Legal Marketing Association

Association for Accounting Marketing

Honors and Awards

Absolutely the Newest Logos


American Corporate Identity

Art Directors Club of Metropolitan Washington

Best of Corporate Identity Design

Big Book of Corporate Identity Designs

Big Book of Design Ideas

Big Book of Letterhead and Web Site Designs

Communication Arts - Illustration Annual

Creativity Inc.

Design 2K

Global Corporate Identity

Global Graphics: Symbols-Rockport Publishing

Graphic Design: USA (American Graphic Design Awards)

Graphis Advertising Annual

HOW Colossal Design

International Engraved Graphics Association

Large Graphics-Rockport Publishing

Law Office Computing's Best Law Office Web Sites

Legal Marketing Association Bay Area Your Honor Awards

Legal Marketing Association New England Your Honor Awards

Legal Marketing Association Your Honor Awards

Logo 2000, 2002

Los Angeles Society of Illustrators

the Newest Logos

Print Annual

Promotions that Work-Rockport Publishing

Small Graphics-Rockport Publishing

Society for Marketing Professional Services Convention

Webby Awards

White Graphics-Rockport Publishing


1818 N St. NW
Suite 110
Washington, DC 20036, United States

Contact: Gayatri Bhalla, Principal, Interactive Marketing and Media

  • 202-775-0333

Areas of Practice
  • Business Development
  • Legal Marketing
  • Software & Technology
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.

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