Practice/Organization Description
Greenfield/Belser is a national leader in brand strategy and design focused on service businesses and organizations. From offices in Washington, D.C., New England and North Carolina, more than 40 designers, copywriters, account executives, Web developers and others work together to provide fully-integrated brand strategy and execution.
Our principal work is branding. That's what we do best. Making the complex simple. Making the intangible tangible. We focus entirely on services marketing in part because we grew up in Washington, D.C., where nothing much is marketed except hot air. But it is good schooling for abstract assignments.
While the line between product and service marketing continues to blur, services have some special needs in developing one-to-one relationships that consumer products typically do not. Understanding how to create market conversations around complex business-to-business services demands a different kind of thinking and creative approach. It's challenging. Our solutions are no less imaginative than solutions for products or consumer services but, in our mind, it's just a higher order of difficulty. That's why we like tough, intractable knots to pick apart. Not everyone is up to it. But we are.
Specialties:
Branding and positioning strategies, Corporate identity, Annual reviews, Brochure systems, Advertising, Exhibit design, Website design and development, Search engine marketing, Multimedia presentations, Copywriting, Digital strategy, Interactive media, Social media, Media buying, User experience design, Custom content management systems for lawyers.
Honors and Awards
Absolutely the Newest Logos
AIGA 50
American Corporate Identity
Art Directors Club of Metropolitan Washington
Best of Corporate Identity Design
Big Book of Corporate Identity Designs
Big Book of Design Ideas
Big Book of Letterhead and Web Site Designs
Communication Arts - Illustration Annual
Creativity Inc.
Design 2K
Global Corporate Identity
Global Graphics: Symbols-Rockport Publishing
Graphic Design: USA (American Graphic Design Awards)
Graphis Advertising Annual
HOW Colossal Design
International Engraved Graphics Association
Large Graphics-Rockport Publishing
Law Office Computing's Best Law Office Web Sites
Legal Marketing Association Bay Area Your Honor Awards
Legal Marketing Association New England Your Honor Awards
Legal Marketing Association Your Honor Awards
Logo 2000, 2002
Los Angeles Society of Illustrators
the Newest Logos
Print Annual
Promotions that Work-Rockport Publishing
Small Graphics-Rockport Publishing
Society for Marketing Professional Services Convention
Webby Awards
White Graphics-Rockport Publishing
