What You Will Learn:
1. What it means to be mobile (seriously)
2. What it takes to go mobile
Not to state the obvious, but the world is going mobile. And much faster than we imagined. By 2013, the Internet will be…more
Let’s face it, breaking up is hard to do. But when your firm loses a valuable employee, it doesn’t have to mean goodbye forever. In fact, some of your best future referrals–or even clients–will come from your alumni. Here’s how…more
Finding the “almost right” stock photo or illustration is easy. Finding the “exactly right” match for your firm’s message can take hours or even days. And when you find it, you want it for your own—as an integral part of the…more
I’ve written about how to use social networks to generate leads, how to blog, and how to use LinkedIn for your firm. Here are some brass tacks when it comes to getting started with Twitter:…more
SEO, or “search engine optimization“, is a combination of optimizing both on-page elements (such as meta tags) and off-page elements (such as links to your website)…more
You will learn:
1. What an ADA-accessible website means.
2. Steps to make your website usable for persons with disabilities.
Some of you may have missed the news that the U.S. Department of Justice is preparing new…more
Each week we share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!…more
Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!…more
I recently read an article about the dubious value of opinion research, citing, for example, the bias created by the moderator in focus groups (“Would you buy this drink?”). The article argues that direct observation is clearly…more
The “About Us” section of your website establishes an overall view, personality and philosophy of the firm. Similar to your homepage, it communicates your firm’s unique qualities…more
“There’s an app for that”-really?
Marketers everywhere have become app happy as they work to make their offerings more and more accessible and valuable in an increasingly mobile world. For many, apps make a lot of sense. But…more
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